©Promote Shetland
Atlantic Airways, Visit Faroe Islands and Vágar Airport – Stan is proud to have played a central role in one of the world’s most outstanding tourism success stories. The remote archipelago of 18 islands in the Atlantic Ocean, mid-way between Scotland and Iceland, was scarcely known when Stan first started working the islands’ national airline, back in 2002.
Working closely with partners in the tourism sector, Stan has been a key player in putting this most unusual of destinations firmly on the tourist map. Indeed, tourism growth in recent years has been among the strongest of any destinations worldwide.
In his role at Atlantic Airways, Stan masterminded the achievement of a European Airline of the Year (Bronze) for 2012-13 and helped to build a powerful reputation for innovation among the airline’s industry peers. The airline has achieved success and growth despite operating in one of the world’s most challenging environments, its base on the mountainous island of Vágar being afflicted by low cloud and, in certain wind directions, severe air turbulence caused by the rugged terrain.
Atlantic Airways is a pioneer, leading the introduction in Europe of a revolutionary satellite-based automatic approach system that enables crew to approach Vágar through the mountains, in cloud, as though they had full visibility.
Working with the airline, tourism team and airport management, Stan is proud to have introduced probably more writers and photographers to these enchanting islands than any other tourism professional. For three years, he also led a concerted campaign to put the Shetland Islands firmly on the tourist map.
Newcastle NE1 Business Improvement District (BID) – Gravity is pleased to have added this award-winning BID to its portfolio in 2020. Working with key influencers, the aim is to share Newcastle’s business, academic and tourism success stories with key influencers on the UK, European and world stages. This programme was paused in March 2020 because of the COVID-19 virus.
Widerøe airline and tourism organisations across Norway – Widerøe is a long-standing Gravity customer, and Stan has led media and marketing campaigns for destinations the length and breadth of Norway. In 2019, Southern Norway became the latest region to benefit, as part of Widerøe’s promotion of its new route from London to Kristiansand.
Shropshire Hills – Stan Abbott and Linda Tuttiett successfully delivered a one-year project to better equip tourism businesses in the Shropshire Hills to grow their businesses in the Internet age. A key element in the programme was the creation of new online content and its optimisation, in which Gravity’s digital marketing partner, Squidgy, played a leading role.
Luxair and Luxembourg – Working with broadcast partner Dan Kirkby, Gravity helped put Luxembourg firmly on the weekend break map, under the slogan the Great Little City Break. A highlight was a weekend of live broadcasts from Luxembourg by many of the original Radio Luxemburg [correct] DJs from the 60s and 70s.